August 26, 2010
A new facial recognition software developed with humanitarian intentions could lead to discrimination claims in the employment sector, experts have warned.
Face.com is making available technology that can identify individuals on social networking sites and other online galleries by comparing their image against a known picture of them. Detailed profiles of individuals can then be built up from online pictures.
Supporters of the software claim it could help people find friends and family they have lost touch with or trace those lost in humanitarian disasters. However, others have expressed concerns about privacy.
Steven Kirkpatrick, managing director of recruitment firm Adecco said: “Software like this is potentially discriminatory and we would urge employers to have rigorous processes in place to ensure they screen candidates appropriately.
“Employers should keep an open mind and not be too quick to judge a candidate based on an image they have found on the Internet. Equal opportunity and discrimination laws haven’t changed. If an employer is found using this technology to discriminate against age, gender, race, privacy, nationality or sexual orientation, they could end up in hot water.
“At the end of the day, this software can’t replace the traditional CV and interview process to identify the most suitable candidate. It’s important to keep in mind that if you find a photo of a candidate drinking, for example, it doesn’t necessarily discount their work credentials and suitability for your business.”
Since the internet boom and following wave of social network sites, online profiles have become increasingly important. While employers are being urged to steer clear of discrimination, potential employees should also be monitoring their online presence carefully.
